Meet the AI assistant that prequalifies every lead Learn more
AI CRM

The CRM that knows your projects and units.

preqo keeps every lead in the context of its project and unit, from the first enquiry to the notary date. The AI scores each lead, sums up every call and tells your team who to call next.

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Preview of the preqo pipeline: leads move from New over Qualified to Appointment booked, each card shows the source, the unit interest and the AI score.
The problem

General CRMs know contacts. Not buildings.

Property sales run on projects, units and timing. Most CRMs only see a list of names.

  • 01

    Leads without context

    Your team does not know which unit, budget or financing a lead has until they call. Every conversation starts from zero.

  • 02

    Spreadsheets next to the CRM

    Availability, prices and reservations live in Excel. Sales promises units that are already gone.

  • 03

    Slow follow up

    Enquiries from portals, ads and fairs pile up. The best buyers sign with whoever called first.

How it works

One record per lead, tied to the right unit.

Leads arrive from every source, get a score and land in the pipeline of their project.

01 · Pipeline

Every stage of your sales process. From New to Notary appointment, with stages that match how property is sold. Move a lead by hand or let automations do it.

Pipeline board of the demo project Quartier Lichtgarten with the stages New, Exposé received, Qualified and Appointment booked.

Pipeline of Quartier Lichtgarten with the follow-up stages. Follow-up 1 is due on day 1, follow-up 2 on day 3 and follow-up 3 on day 7. The lead Sabine Krüger moves from stage to stage with e-mail, WhatsApp and calls by the AI assistant until a consultation is booked.

Pipeline · Quartier Lichtgarten
  • Stages from New to Notary appointment
  • Leads move on after every AI call
  • Filter by project, house or unit type
  • Speed to lead tracked per source
02 · Lead detail

Everything about a buyer on one page. Contact, consents, unit interest, AI call result and every touch in one history.

Lead detail of Daniel Wolff with the AI call result: owner-occupier, 3 rooms, budget 520,000 euros, financing approved, score 82.
  • AI score with the reasons behind it
  • Consents with version and timestamp
  • Unit interest, budget and financing
  • Calls, e-mails and WhatsApp in one place
Features

Built for property sales.

Everything a sales team of a developer or broker needs, and nothing it has to work around.

  • AI lead score

    Every lead gets a score from 0 to 100 based on budget, financing, timing and fit with your units.

  • Call summaries

    After every AI call the answers, a summary and the next step are written into the lead.

  • Worklist for today

    Your team sees what is due today: new leads first, follow ups on the day they are planned.

  • Projects and units

    Leads are tied to projects, houses and units, so availability and interest always match.

  • Roles and access

    Customer admin, sales and read only. Limit each person to projects, funnels or unit types.

  • Automatic assignment

    Rules assign new leads by project, funnel or unit type. Leads without an owner notify the admin.

Workflow

From enquiry to notary in four steps.

  1. Step 1

    Capture

    Funnels, Meta Lead Ads and imports write every enquiry into one pipeline.

  2. Step 2

    Prequalify

    The AI assistant calls with consent and asks your qualifying questions.

  3. Step 3

    Follow up

    Sequences send e-mail and WhatsApp, the worklist plans the next call.

  4. Step 4

    Close

    Viewing, reservation and notary appointment are tracked on the unit.

Integrations

Connected to the tools you already use.

preqo is API first. Everything you do in the app also works through the REST API and the MCP server.

  • Meta Lead AdsLeads from Facebook and Instagram forms arrive within seconds.
  • Google and Outlook calendarsViewings are booked into the free slots of the right person.
  • Webhooks and n8nSend new leads and stage changes to your own workflows.
  • REST API and MCPEvery operation is described in OpenAPI and available to Claude.
Data protection

Data protection is part of the product.

preqo is built in Germany for the rules of the EU. Our data processing agreements and the list of sub-processors are public.

  • Hosted in Frankfurt

    Database, logins and files run on Supabase in the AWS region eu-central-1. The app runs in the Frankfurt region of Vercel.

  • Consent before every contact

    AI calls, recordings and messages need documented consent. Every consent stores the text version and the time.

  • AI disclosure on every call

    The AI assistant says at the start of every call that it is an AI, in line with the EU AI Act.

  • Rights, audit and deletion

    Roles and row level security separate workspaces. Changes are logged, and deletions are final and documented.

Sub-processorsData processing
FAQ

Questions and answers

What makes preqo different from a general CRM?

preqo is built around projects, houses and units. Every lead carries the unit it is interested in, and availability, prices and reservations live in the same place as the pipeline.

Does preqo work for single units, not only new builds?

Yes. A project can be a large new build with several houses or a single flat for resale. Brokers use preqo for their own listings and for partner projects of developers.

How is the AI score calculated?

The score combines the answers from the AI call or the funnel, such as budget, financing, timing and use, with the fit to your available units. Your team sees the reasons next to the score.

Can I import my existing leads?

Yes. Upload a CSV file, map the columns and keep source and consent information. If something went wrong, an import can be deleted again as a whole.

Who can see which leads?

Rights are set per role and per person. You can limit access to projects, funnels or unit types. Workspaces are separated in the database through row level security.

Is there an API?

Yes. Every operation is available through the REST API under /api/v1 with an OpenAPI description, and as a tool of the MCP server.

Related

Explore more of preqo

See your projects in preqo.

Start for free or book a demo with one of your own projects.

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